PELLA — Athletics director Eric Van Kley announced that Under Armour®, the Baltimore, Maryland-based leader in performance apparel, footwear and accessories, will continue to be the official outfitter of Central College for the next five years.
Central was the first Iowa college or university to partner with the firm in 2013 and this is the second extension of that original agreement. The college’s 20 intercollegiate sports squads use Under Armour® competition and training gear, as do Dutch athletics staff members. The agreement also includes marketing entitlements that help promote Central’s athletics brand through print, digital and on-field presence throughout the college’s A.N. Kuyper Athletics Complex.
“We take pride in being Iowa’s first UnderArmour® school,” said athletics director Eric Van Kley. “We feel Under Armour is the premier brand in the country for top-quality performance gear and its popularity with student-athletes and recruits continues to soar.
“We’re fortunate to have a unique agreement with UnderArmour® and the company has gone over and above to help our student-athletes look and perform their best. We think this partnership really provides Central with another point of distinctiveness, not only in Iowa but at the national level. This also allows us an opportunity to continue growing the Central College athletics brand.”
Veteran football coach Jeff McMartin was excited when the Dutch first affiliated with UnderArmour® and his enthusiasm has only grown after teaming with the firm for the past eight years.
“They are great to work with,” McMartin said. “Their uniforms are cutting edge. It’s a company that continues to push the envelope to improve. I love being associated with a business that has high standards and continues to evolve and improve. Those are the same standards we have as a football team.”
The Dutch unveiled new UnderArmour® football uniforms during their brief spring season.
“The guys love the new uniforms and they’re super-excited to wear them this fall,” McMartin said.
Women’s soccer co-captain Syd Canney (senior, Adel, ADM HS) said she and her teammates like wearing UnderArmour® gear.
“It’s pretty comfortable,” she said. “The uniforms are really good to compete in and I like the way the UnderAromour® gear makes our team look when we travel.”
About Under Amour®— Under Armour® is a leading inventor, marketer, and distributor of branded performance athletic apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better.