PELLA — Lely International and Lely North America are pleased to announce that Chad Huyser has been named Regional Director, Lely International and President, Lely North America.

Huyser will lead all of Lely’s North American efforts and serve as one of five Lely Regional Directors worldwide.

“Lely North America’s record of success has created the opportunity for Chad in this broader role. As the dairy industry rapidly grows and accelerates toward adoption of robotics, automation and data/technology, Lely continues to align strategic objectives and our organization centered on delivering value to our Lely Center partners and dairy producers around the world,” said Gijs Scholman, Chief Commercial Officer. “It is with this in mind that we are pleased to announce this key leadership change.”

Huyser joined Lely in 2007 as Director of Sales and Operations and most recently held the position of Vice President for Lely North America. Huyser brings more than 23 years of ag equipment manufacturing, finance, operations and sales/marketing experience to this leadership role. During his 13 years, Huyser has led and strategically supported all areas of the Lely business, including the construction of Lely’s first North American headquarters and manufacturing facility in 2012 and again in 2019 as Lely announced plans to construct an entirely new facility in the Pella, Iowa, area.

“We have high expectations for the North American market and plans that will require all members of our company to take on even larger responsibilities,” Huyser said. “With that, we are very fortunate within Lely to have strong leaders and team members with a collective passion for dairy and livestock producers worldwide. This passion, combined with the expertise and knowledge of the dairy industry and application of technology, will continue to be invaluable as we look forward to delivering on Lely’s vision of creating a sustainable, profitable and enjoyable future in farming for dairy producers across North America.”

About Lely North America

Lely North America, based in Pella, Iowa, is part of the Lely Group, founded in 1948. Lely directs all effort toward creating a sustainable, profitable and enjoyable future in farming for its customers. Using the cow as a center point, the company develops premium robotics and data systems that increase animal welfare, flexibility and production on dairy farms.

For more than 25 years, Lely has been the leader in the sale and service of automated milking systems to successive generations of dairy farmers across the globe. Every day, Lely inspires its employees to offer customers innovative solutions and be reliable partners for long-term advice and support. With its head office in The Netherlands and a worldwide network of dedicated Lely Center locations for tailor-made sales and support, the Lely Group is active in more than 40 countries and employs around 1,500 people. www.lely.com

This news release was sent to the Herald.

Recommended for you