PELLA — At a time when restaurants were losing significant revenue due to social distancing guidelines and dine-in restrictions, one resident found a way to help businesses safely serve customers.
Delivery.com, formerly MyTown2Go, partners with local restaurants to deliver food to customers throughout the community.
“I would say Delivery.com is in the major leagues with Uber Eats, Grub Hub and the other big markets,” says Pella branch owner Phil Hemming.
Phil and Kate Hemming were making their way back to Pella from the Dominican Republic when travel restrictions and closures were just beginning in the midst of the COVID-19 pandemic.
The Hemmings came home to decreased workloads and pay at their jobs. Phil Hemming, who works at BSN Sports, was left scratching his head after sporting events came to a halt.
“During this time, a buddy of mine from high school called and said he was trying to get a food delivery business started in Pella and asked if I knew of anyone that would be interested,” says Phil Hemming. “And I said, ‘well, could I do it?’”
MyTown2Go offered the same services targeted at small, off-market communities for food delivery. After convincing Kate, the Hemmings bought the franchise for Pella, Oskaloosa and Knoxville. Training for the job typically takes about three months; Phil and Kate did it in three days.
“Things were great with MyTown2Go,” says Phil Hemming. “About two to three months in, I had just hired a manager to oversee Knoxville and Oskaloosa when the CEO told me they had sold MyTown2Go to Delivery.com.”
The switch was made July 7 and has allowed Phil Hemming and his team to offer services 24 hours a day.
“It’s taken some challenges to get our restaurants thinking here’s a new concept and then, three months later, here’s another new concept,” says Phil Hemming. “But we didn’t really have a choice.”
Currently, the business is partnered with 13 restaurants in Pella, and drivers will deliver up to 10 miles outside of city limits. According to Phil Hemming, the business averages about 25 deliveries per day, Monday through Thursday. On the weekends, their average typically raises to 35 deliveries, with a record of 60 deliveries on a Friday.
“It’s been awesome the last few months,” says Phil Hemming. “My favorite part of my job is delivering checks to local restaurants on Tuesdays and Wednesdays. Knowing how hard they’ve struggled the past few months and being able to provide some relief for restaurants that didn’t have delivery services is the best part for me.”
Now that Phil Hemming’s day job is back to normal, he’s hired a manager to help oversee the business. He also hopes they can expand to other markets in the area in addition to laundry, alcohol and grocery delivery services.
“We’re going to make sure that we figure out this new platform here in Pella before we launch in Oskaloosa and Knoxville,” says Phil Hemming. “That’s on the horizon.”
To request a delivery from your favorite local restaurant, visit www.delivery.com.