Q. I started an online store for my business. I’ve seen a small boost in sales, but not a lot. Is there an inexpensive to attract more customers?
A. Marketing is certainly important for attracting customers. Traditional advertising works, but you probably don’t have the money. Instead, consider going the free, social networking route. Start a business page on Facebook. Have your friends and family link to it. Create a Twitter account for up-to-the-minute inventory announcements. Run promotions for followers in both locations. Interested people will share your store site link with their friends. You can also find groups online that are interested in your type of merchandise. Visit their forums and invite them to visit your store. Just be sure to abide by the forum’s rules about advertising.
Q. I heard you say that law enforcement could have handheld facial-recognition scanners soon. How long do you think it be before everyone has one?
A. It probably won’t be long at all. Researchers at Carnegie Mellon University have already made a facial recognition app. They even sold the technology to Google. Facial recognition is scary enough. However, the researches went a bit further. Their app can recognize you and grab public information about you from online. This can be instantly compiled for the app’s user. With enough information, it can even guess your Social Security Number. The researchers aren’t releasing their app. However, it’s only a matter of time before someone else makes and sells one. Now might be a good time to check the security settings of all your online accounts.
Copyright 2011, WestStar TalkRadio Network. All rights reserved.
Kim Komando hosts the nation’s largest talk radio show about consumer electronics, computers and the Internet. To get the podcast, watch the show or find the station nearest you, visit: http://www.komando.com/listen. To subscribe to Kim’s free e-mail newsletters, sign-up at: http://www.komando.com/newsletters.