Oskaloosa.com

Community News Network

August 2, 2013

What happens when you actually click on those "One Weird Trick" ads?

You've seen them. Peeking out from sidebars, jiggling and wiggling for your attention, popping up where you most expect them: those "One Weird Trick" ads. These crudely drawn Web advertisements promise easy tricks to reduce your belly fat, learn a new language, and boost your credit score by 217 points. They seem like obvious scams, but part of me has always wanted to follow the link. What, I wonder, makes the tricks so weird? How come only one trick (or sometimes "tip"), never more? Why are the illustrations done by small children using MS Paint? I've never pursued these questions, though, because a fear of computer viruses and identity theft has always stayed my hand. One curious click, I imagine, and I could wake up hogtied on an oil tanker headed to Nigeria.

Thankfully, Slate has allowed me to slake my curiosity, and yours. They gave me a loaner laptop, a prepaid debit card, and a quest: to investigate these weird tricks and report back to you. I also contacted a bevy of marketing experts to help me parse what I found. The individual tricks themselves are peculiar, but the larger trick — of why this bizarre and omnipresent marketing strategy works — tells us a lot about what makes us click, buy and believe.

Newly emboldened, I clicked on my first ad, which promised a cure for diabetes. Specifically, I hoped to "discover how 1 weird spice reverses diabetes in 30 short days." The ad showed a picture of cinnamon buns. Could the spice be . . . cinnamon? Maybe I would find out. The link brought up a video with no pause button or status bar. A kindly voice began: "Prepare to be shocked." I prepared myself. As "Lon" spoke, his words flashed simultaneously on the screen, PowerPoint-style. As soon as he started, Lon seemed fixated on convincing me to stay until the end. "This could be the most important video you ever watch," he promised. "Watch the entire video, as the end will surprise you!"

Text Only
Community News Network
  • 20140727-AMX-GUNS271.jpg Beretta, other gun makers heading to friendlier states

    In moving south and taking 160 jobs with it, Beretta joins several other prominent gunmakers abandoning liberal states that passed tough gun laws after the Newtown shooting.

    August 1, 2014 1 Photo

  • Screen Shot 2014-07-28 at 2.21.22 PM.png VIDEO: Dog 'faints' from excitement of seeing owner

    A reunion between a Pennsylvania woman who had been living overseas for two years and her pet schnauzer has gone viral, garnering nearly 20 million views on YouTube.

    August 1, 2014 1 Photo

  • Why a see-through mouse is a big deal for scientists

    A group of Caltech researchers announced in Cell Thursday their success in making an entire organism transparent. Unfortunately, this isn't any kind of "Invisible Man" scenario: The organism in question is a mouse, and the mouse in question is quite dead.

    July 31, 2014

  • Screen Shot 2014-07-31 at 2.12.55 PM.png VIDEO: Five-year-old doesn't want her brother to grow up

    Sadie, an adorable 5-year-old from Phoenix, wants her brother to stay young forever, so much so that her emotional reaction to the thought of him getting older has drawn more than 10 million views on YouTube.

    July 31, 2014 1 Photo

  • lockport-police.jpg Police department turns to Facebook for guidance on use of 'negro'

    What seems to be a data entry mistake by a small town police department in western New York has turned into a social media firestorm centered around the word "negro" and whether it's acceptable to use in modern society.

    July 31, 2014 3 Photos

  • The virtues of lying

    Two computational scientists set out recently to simulate the effects of lying in a virtual human population. Their results, published in the Proceedings of the Royal Society B, show that lying is essential for the growth of a cohesive social network.

    July 31, 2014

  • Sunburn isn't the only sign of summer that can leave you itchy and blistered

    You've got a rash. You quickly rule out the usual suspects: You haven't been gardening or hiking or even picnicking, so it's probably not a plant irritant such as poison ivy or wild parsnip; likewise, it's probably not chiggers or ticks carrying Lyme disease; and you haven't been swimming in a pond, which can harbor the parasite that causes swimmer's itch.

    July 30, 2014

  • Survey results in legislation to battle sexual assault on campus

    Missouri U.S. Sen. Claire McCaskill joined a bipartisan group of senators Wednesday to announce legislation that aims to reduce the number of sexual assaults on college campuses.

    July 30, 2014

  • An alarming threat to airlines that no one's talking about

    It's been an abysmal year for the flying public. Planes have crashed in bad weather, disappeared over the Indian Ocean and tragically crossed paths with anti-aircraft missiles over Ukraine.

    July 30, 2014

  • Sharknado.jpg Sharknado 2 set to attack viewers tonight

    In the face of another "Sharknado" TV movie (the even-more-inane "Sharknado 2: The Second One," premiering Wednesday night on Syfy), there isn't much for a critic to say except to echo what the characters themselves so frequently scream when confronted by a great white shark spinning toward them in a funnel cloud:
    "LOOK OUT!!"

    July 30, 2014 1 Photo

Obituaries
Oskaloosa Shopper
Facebook
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Photo reprints